The United Kingdom Beverage Market Essay -- Business and Management St

The United Kingdom Beverage Market INTRODUCTION Armstrong Corporation is a food products manufacturing company, with products which include ready-to-eat cereals, frozen pies, snack items and carbonated beverages. Funky-Cola is the flagship brand of the carbonated beverage division. Our company has decided to introduce Funky-Cola to the United Kingdom beverage market. In this paper, the market potential and opportunities of the country would be investigated in order to affirm our decision to enter into the UK market. Funky-Cola has been doing very well in our Malaysian market. Our company’s sales in the year 2003 amounted to over RM2 billion, with Funky-Cola contributing 25% of the overall revenues. Because of this strong performance, our company believes that Funky-Cola has the potential to be successful in a foreign country. We have pooled together our company’s resources to make a thorough research on the UK market and the R&D department is working towards extending our product line in order to adapt to the country’s market. With our successful past performances, we believe that our company has enough resources, in terms of capital and managerial expertise, to form a wholly owned subsidiary company in UK. This subsidiary company would mainly produce Funky-Cola for the UK market. COUNTRY ATTRACTIVENESS Our company chose to enter the UK market because of its potentials and opportunities. According to a research, the market for the drinks bought by Britons is worth an estimated  £51.85 billion in the year 2004, which makes UK the world’s tenth biggest cola market. The research also revealed that 7.2% of all consumers spending are spent on purchasing drinks and Britons drink 130 cans of soft drinks or 43litres per year. However, Britons are moving towards consuming different kind of drinks, such as squashes, diet colas, energy drinks, tea and so forth. There is also a new breed of health conscious male consumers in the UK. This was due to the increased focus on obesity by the government and media. Therefore, Britons have decreased the frequency of consuming cola drinks. Our company sees this as an opportunity to revive the cola market by producing fusion drinks which combines the traditional cola with the new preferred drinks of Britons. This would satisfy the UK consumers’ need to stay healthy, and at the same time, continue to enjoy the great taste ... ...cost differentiation strategy. From research, the standard cola price in retail outlets are as follow: a) 330ml can -  £0.39; Our price -  £0.30 b) 2litre bottle -  £1.32; Our price -  £1.25 c) 1.25litre bottle -  £1.09 Our price -  £1.00 REFERENCES Red Bull’s Place in the UK Soft Drinks Market http://www.bized.ac.uk/compfact/redbull/redbull11.htm BBC News – Business â€Å"Cola Sales Set to Lose Sparkle† http://news.bbc.co.uk/1/hi/business/3121690.stm Coca-Cola Britain – Using Market Research to Develop Product Range http://www.thetimes100.co.uk/case_study.php?cID=3&csID=108&pID=1 Diet Soft Drink Battle Heating Up in UK http://www.beverageworld.com/beverageworld/index.jsp Drinks Market – UK – Beverage Market Research from Key Note http://www.just-drinks.com/store/products_detail.asp?art=32671&lk=rotw_arch Birmingham – Wikipedia, the Free Encyclopedia http://en.wikipedia.org/wiki/Birmingham United Kingdom – Wikipedia, the Free Encyclopedia http://en.wikipedia.org/wiki/United_Kingdom West Midlands Directory of Health, Sports, Fitness & Leisure Clubs http://www.health-club.net/w-midlands.htm Sainsbury to You – Price Check http://www.sainsburystoyou.com/index.jsp?bmUID=1115818459144

Objective Strategies Essay

Competitive advantage of the product = only perceived by buyers. LEADERSHIP IN COSTS: When consumers value low cost as a factor very important in their purchase decision. It relies on the productivity dimension and is usually linked to the existence of an experience or economies of scale effect. This strategy involves close monitoring of costs operating costs of products and services and expenditure reduced advertising sales and while the emphasis is essentially obtains a low unit cost in relation to its competitors. Differentiation When the client buys by factors other than price These strategies are intended to give the product qualities important for the buyer distinctive and distinguishing it from the offers from competitors. It can be based on an image of brand, a recognized technological advance, the outward appearance. SPECIALIST When focused on the needs of a segment or a particular group of buyers, without pretending to go to the market Primary strategy: Get place in all stores. At least one of our bikes. To achieve this we use the following tactics: Contact one by one with all the shops and they personally show you our portfolio. Method: will be contacted by telephone and as far as possible will visit the shops. Emphasis will be placed on the price of our products to better pleasing our customers. . id that â€Å"no child deserves to suffer and die if it could easily have been prevented†), since I have no evidence of Basson contributing to charity to create a better world for all. My comment that I would like to see Basson contribute to enable the underprivileged to create a better life for themselves and that this is what I would do if I were to earn that much is, however, compatible with my opinions of both assignments 3 and 4, since I expressed in both that we should help others as much as we can, and not let children die needlessly. Sources consulted: Collins Dictionary. [Sa]. [O]. Available at: http://www.collinsdictionary.com/dictionary/english/altruism (accessed on 23/08/2014) Eccles, N. 2013. Sustainability and Greed. [O]. Available at: https://my.unisa.ac.za/portal/site/SUS1501-14-S2-16T/page/a5485ad2-c031-4ffd-a90f-3313380c55b4 (accessed on 23/08/2014)

E Commerce Boom s Impact On Logistics Essay - 895 Words

The E-Commerce Boom’s Impact on Logistics by Matt Magpantay, Marketing Associate, Evans Distribution Systems The time of elaborate, multi-story shopping centers is rapidly coming to a close with the rise of Ecommerce. Over the last decade, technology has inspired an online retail boom that has benefitted some retailers, while leaving others helpless. With the younger generations embracing smart phones and tablets, Ecommerce’s role has shifted from an untested frontier to a vital pillar for the retail industry. In fact, total global business to customer (B2C) Ecommerce sales was expected to top $1.5 trillion in 2014, and it is anticipated to grow 88.4% to $2.3 trillion by 2017. Ecommerce in the United States is also expected to have an annual growth rate of 9.8% between 2013 and 2018. Europe, on the other hand, is expected to grow larger with an annual growth rate of 12% within the same time frame. In addition to those two established markets, emerging markets will also play a key role in the future as the demand for smart phones and tablets will grow alongside a burgeoning middle class. Furthermore, a study made by OC C Strategy Consulting shows that Ecommerce export values will increase annually by 30% between 2013 and 2020. The Ascension of Online Grocery Shopping In most countries, shopping for groceries is the largest category of retail spending, but it has also been one of the most resistant to change. In the United Kingdom, for example, online groceryShow MoreRelatedDell Inventory Management2977 Words   |  12 Pagessales instead of putting capital in producing items that other manufactures are already creating. 2. In the 1990s, the computer market revolved around desktops, notebooks, and network servers. 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